MARKET AND INDUSTRY

Global digital advertisement spending will take 44 percent, or $269.85 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $335.48 billion, by 2020.

Mobile data traffic by application category per month ( ExaBytes )

HOW CRYPTOADS MARKETPLACE WORKS

Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.

Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.

Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.

BUSINESS MODEL

The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.

BENEFITS FOR THE PARTIES

Consumers get digital content and rewards from Publishers.Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.

TARGET MARKET SEGMENT AND MARKET AMBITIONS

CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.

With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.

TOKEN FUNCTIONALITY

CryptoAds is a blockchain token that powers the CryptoAds Marketplace. It is designed for superior performance and focused on micropayments, used by users to watch videos, by producers to monetize their work and incentivize the network, and by advertisers to pay for a moment of users’ attention.

Then advertisers need to buy CryptoAds, creating a complete, closed and organic token economy on the platform. The token will be used for:

• advertisers (to pay for advertisement),
• publishers (to accept payments from advertisers and reward users),
• for users to receive rewards for advertisement,
• inside CFC to replace existing means of payment.

INTEGRATION WITH CFC

After finishing token sale, CFC will snapshot current balances and all future transactions to convert them into blockchain. So, conversion of existing CFC coins, into CRADs, will start immediately, just technology will change in future.

We are using Ethereum ERC-20 standard for creating a token that is freely transferable and super secure. The issue of CryptoAds is limited with a fixed amount, so there will never be another CRAD issued.

Blockchain will keep all history of users’ activity. This activity log will be a basis for smart contracts to serve ads based on various special criteria including used platforms, user types and their reputation. Historical data analytics and smart targeting will build up a token usability and valuation.

CFC.io Company are using now coins to reward users. You can download the apps here:

• https://itunes.apple.com/app/id506916707?mt=8
• https://play.google.com/store/apps/details?id=com.callsfreecalls.android

After the token sale, we will start the process migration for existing and new customers and conversion past transactions into blockchain. Within the next six months, we will launch a full version, where publishers and customers will have more advanced options to customize their operations with tokens.

Now, the Company has 7M registered users and positive revenue. Users get coins rewards and spend to make calls.

If you have CRADs and like to convert into CFC bonus, just fill this form. You will receive an answer with wallet address.

TOKEN ALLOCATION

We will sell 40% of the tokens pool:

• 28% pre-sale/sale,
• 10% to the team,li
• 2% bounty.

Rest of the tokens (60%) will be allocated to grow network and reward publishers and users for purchasing services. Users will get token reward to do discounted free calls or other services.